Play it On

Organisation: Play it On

Founder: Johan Juul Jensen, Maja Felicia Falkentoft

Year established: 2014

Place of establishment: Uganda and Denmark

Place(s) of operation: Uganda, Tanzania, Kenya, Togo, Kenya, Ghana, Rwanda, United States, Denmark, and Germany


Play it On collects discarded sports equipment from Danish, German and American soccer clubs, connects them with travelers planning to visit the countries they work in, and sets up sporting events within those countries.

Play it On attempts to bridge cultural barriers and reduce waste by recycling high-quality clothing while improving children's playing conditions.