Too Good To Go

Founder: Klaus B. Pedersen, CMO

Year established: 2015

Place of establishment: Denmark

Place(s) of operation: Denmark, Norway, Germany, United Kingdom, France, Switzerland, and New York City (team)

Budget: $250,000 - $500,000


Too Good To Go helps restaurants and food businesses reduce food waste through a smartphone app. For example, instead of restaurants wasting any excess food, consumers can come - 15 minutes before closing time - and pick up the surplus food in take away boxes for as little as 2 Euros.

This way, the food business earns money on what was before lost, while allowing the consumer to enjoy a delicious meal for next to nothing while providing a huge benefit for the environment.